Senior UX Researcher · Human-AI Interaction SME · $$$ Millions in Business Impact · 80%-90% Reductions in task completion times · Mixed-methods research with real impact

Impact, Impact, Impact — that is my mantra.

Mixed-methods UXR with record of impact, leadership, and delivering rigorous yet fast research to product teams. Through partnership building with stakeholders and engaging, clear research deliverables, I've shaped product strategies and design decisions at every stage of the product development lifecycle.

Armed with a background in psychology, I blend secondary research (literature reviews, competitive analysis, digital ethnography) with primary methods (interviews, usability tests, field research, surveys, task analysis, product analytics) to deliver data-driven and actionable insights that benefit user and business.

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💥 Big Wins

  • strategic - generative - evaluative - mixed methods

    This is the story of how I influenced over 30 cross-functional collaborators, created a shared understanding around business and user needs, and drove key product improvements in IBM Cloud’s cloud cost management space.

    Impact

    • Time-to-complete core user task decreased by 84%

    • Core tasks previously absent in the product were enabled

    • $1.5-$2.5 mil/year recouped in operational costs

    • Increased Forrester Wave rating

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  • generative - evaluative - mixed methods

    This is the story of how I ensured that IBM Cloud’s first AI solution was useful, user-friendly, and, perhaps most importantly, trustworthy to users.

    Impact

    • Uncovered 10 usability issues, 2 of which were critical (impeded usage)

    • Time-to-complete core user tasks decreased 90%+ (docs/content space)

    • Influenced AI user testing across IBM

    • Increased Forrester Wave rating

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  • generative - evaluative - mixed methods

    This is the story of how I helped the Cloud UXR team (and IBM UXR) rethink the way personas are developed and used.

    Impact

    • Increased user-centered thinking/design (personas used in Figma/workshops)

    • Increased user-centered development (personas used in epics)

    • IBM UXR wide personas thought leader

    • Helped UXR teams beyond Cloud build personas

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Prefer a podcast to reading? Have a listen to this NotebookLM-generated “deep dive,” which pulls from sources found on my portfolio.

🤝 Testimonials

(Real quotes read via AI text-to-speech)

Research & Leadership

Storytelling & Deliverables

RE: Research Insights

Collaboration

Thought Leadership

General Praise