Awards, Articles, and Appearances
🏆 Awards
2025 iF Design Award - watsonx Orchestrate
2025 iF Design Award - IBM Cloud
2024 iF Design Award - IBM Cloud
2024 IBM Outstanding Technical Achievement Award
2023 Red Dot Award - IBM Cloud
✍🏼 Articles
Immersion & Influence: The work of a modern user researcher
(UX Collective)
Why User Personas Aren't User Friendly & How to Fix Them
(IBM Design Medium)
🎙️ Appearances
Listen to my discussion with Ash Oliver about what I see as the unsung hero of UXR—secondary research.
AI Agents and watsonx Orchestrate
I was invited by PM and Design leadership to speak to a group of external users, clients, and community members about AI Agents and how agentic AI fits into the future of watsonx Orchestrate.
(Note: second part redacted due to confidentiality)
“Hi Nick. I'm impressed by the quality of your PowerPoint presentation, which gives one of the best overviews of the AI agent meaning/concept and how IBM wxO will fit into this paradigm.
It is not only informative but also very aesthetically pleasing.”
-IBM Business Partner and User
All while watching a toddler, as you can tell in this video by the abrupt “give me one second” pauses lol 😅